The campaign—managed by Bridges Partners LLC and coordinated via Havas Media Group Germany—is part of a $900,000 budget allocated for recruiting and training over a dozen influencers.

This effort is one arm of a broader foreign influence strategy launched after Israeli Foreign Minister Gideon Sa’ar secured a twentyfold increase in Israel’s global PR budget, raising it to $150 million in late 2024, as reported by The Jerusalem Post.

Documents also show that Israel pays $1.5 million per month to U.S. digital strategist Brad Parscale, former campaign manager for Donald Trump, to generate AI-driven pro-Israel messaging at scale.