The researchers found that a large portion of the electorate does not hold policy preferences that perfectly match their ideological self-placement. This mismatch was especially common among people who identified as right-leaning. The data showed that forty-three percent of self-identified right-leaning voters actually supported mostly left-leaning policies. Only 11% of left-leaners holding majority-right positions.

Providing participants with explicit information about the candidates’ policy positions did not meaningfully change how much the participants relied on the candidate’s ideological label.

liberals have higher openness to experience.

of 5 morality groups: harm/care, fairness/reciprocity, in-group/loyalty, authority/respect, and purity/sanctity

liberals and conservatives agree on the first two, but conservatives focus on the last 3

his website yourmorals.org